Inbound for Dummies

Inbound is a word that is often used in the field of business and marketing, but it can sometimes be a bit confusing. So, let's break it down and make it easier to understand. Imagine you're at home and waiting for a friend to come over. You're sitting near the front door, and your friend is outside, about to ring the doorbell. That's when you can say your friend is "inbound" because they are on their way to you.

Similarly, in the context of a business or marketing, "inbound" refers to the activities that bring people to a company or its website, just like your friend coming to your house. It includes all the ways a company attracts customers or potential clients towards them. This way can be through various channels such as search engines, social media, or any other platform where people can find the company's information or products.

When a company uses inbound strategies, they focus on creating valuable and engaging content that appeals to their target audience. They want to provide helpful information or solutions to people's problems, so they become interested in their products or services.

So, think of "inbound" as a way of inviting people towards a business or its website, just like how you invite your friend inside your home when they arrive at your door.